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Hi,
While the SEO community was buzzing about Penguin 4.0 threats and pitfalls, we were working hard to deliver you consistent data on how to benefit from it.
Yes, we mean it. Penguin IS your friend.
Google update: Penguin 4.0 is watching you
Let’s review the key features of Penguin 4.0
- Penguin 4.0 was released for all countries and languages at the same time.
- Penguin is real-time now.
- The real-time algorithm allows you to recover from a Google penalty faster.
- From now on, Penguin is a part of Google’s core algorithm, not a separate filter.
- Penguin is becoming more granular.
Now let's become friends!
1. Constantly monitor your positions in SERPs.
Staying informed of any position changes is key. So set up regular email alerts (you can do it via Position Tracking tool). Make sure you’re tracking not only keywords your homepage is ranking for, but also keywords for all significant subdomains.
2. Keep your backlink profile healthy.
Make a habit of regularly checking new and lost backlinks, their value and quality, and handling the suspicious ones. Our Backlink Audit tool will help you.
3. Conduct a deep backlink audit of your entire website.
Because the new Penguin takes a granular approach, it is essential to audit backlinks for each important subdomain and subdivision of your website (for example, conduct separate audit for each of different language version of your website).
4. Set up properties in Google Search Console for each important subdomain or subpath and update your disavow file as needed. You can use Backlink Audit tool to easily and properly format disavow files.
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