2 million blog posts are published each day on WordPress alone. For marketers, this implies a massive challenge: creating pieces that stand out in a growing amount of content.

We need to understand the changing landscape, what people want and how we can persuade them to choose us. One of the best ways to do it is to combine a human-oriented and a technical approach.

In this SEMrushchat recap, James Ellis and 15 other marketing experts share their thoughts about data-driven content marketing. Check it out to learn about metrics to use to talk to your CEO, winning formats and ways to establish the user segmentation process in your company:

However, techniques are useless if you don’t concentrate on looking ahead and consider the long-term perspective.

Learn what thinking about your content means in our webinar with Bas van der Beld:

• People’s most frequent concerns
• Main elements of highly-efficient content
• How to find balance between helping and selling