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Hello,
Being in Google's #1 position in 2016 doesn’t mean everything anymore; in today's day and age with brilliant SEO you should be getting many more benefits.
For example, you want to be visible on Siri. Then you may want to optimise your content to appear on Google's Local Pack results. You could be showing up in knowledge graphs as well. And you probably want to have visibility across dozens of other apps, platforms and devices.
Is it possible for a mere-mortal to master so many traffic sources and SERP features?
Yes! It is absolutely doable, if you follow some simple rules:
1. Prioritise
Choose the channels you consider the most promising in terms of traffic. To get your ducks in a row regarding SERP features to concentrate on, check out the post by Anastasia Sidko.
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2. Think forward
Join our upcoming webinar to learn how you can use your open data to secure organic visibility across a growing number of traffic channels. |
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Pete Campbell, September 29, 4 PM BST |
What will be the future of technical SEO over the next few years? Pete Campbell, director of Kaizen Search, expects to see a pivotal shift to a focus on open data strategy via API's and Artificial Intelligence.
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3. Look at competitors
See how your competitors take advantage of open data and learn from their best practices. The SERP features widget in SEMrush allows you to see how many “special” results are displayed by Google for keywords the analysed domain ranks for. |
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See you soon,
The SEMrush Team
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